New Delhi: As India is reeling under the impact of the second wave of COVID-19, mobile vans -- "Tribes India On Wheels" -- are distributing essential natural immunity-boosting products to people across the country.
Tribal Co-operative Marketing Federation of India (TRIFED) aims to ensure that one doesn't even have to step out to shop for organic, essential natural immunity-boosting products and adopt a sustainable and wholesome way of living during these trying times.
With this novel initiative of mobile vans, TRIFED is now taking immunity booster products directly to the customer in various localities, and offering discounts.
All the sales proceeds are going directly to the tribals and help in sustaining their income and livelihoods, said an official.
Last year, Union Minister for Tribal Affairs Arjun Munda had flagged off "Tribes India On Wheels" mobile vans via video conference in 31 cities across the country.
To begin with, 57 mobile vans were flagged off in Ahmedabad, Allahabad, Bangalore, Bhopal, Chennai, Coimbatore, Delhi, Guwahati, Hyderabad, Jagdalpur, Khunti, Mumbai and Ranchi.
There are a total of 135 Tribes India showrooms across the country where clothes, jewellery, paintings, immunity booster products etc. made by tribals are displayed for sale.
Also Read: Tribes India's indigenous products by ethnic groups
