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Google Antitrust

A federal court in Alexandria is hearing a case that may determine if Google's dominance in online ad technology constitutes an illegal monopoly. The trial focuses on Google's control over the auction process that sells internet ads, alleging that Google's practices rigged auctions to favour its own ad exchange, AdX, and deprived publishers of potential revenue. Google denies wrongdoing, stating that its methods improved ad quality and efficiency.

Going Once, Going Twice: Google's Millisecond Ad Auctions Are the Focus of Monopoly Claim

5 Min Read

Sep 14, 2024

PTI

The US Justice Department and a coalition of states have filed a new antitrust lawsuit against Google, focusing on its alleged monopoly in online advertising technology. The case, set to be heard in Alexandria, Virginia, could lead to significant consequences, including potential divestitures of Google's ad tech assets.

Google Faces New Antitrust Trial After Ruling Declaring Search Engine a Monopoly

4 Min Read

Sep 9, 2024

AP (Associated Press)

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Google Antitrust

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Featured

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