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Apple Launches New MacBook Air Laptop With M3 Chip

According to Apple, M3 includes a faster and more efficient 16-core Neural Engine, along with accelerators in the CPU and GPU to boost on-device machine learning, making MacBook Air the world’s best consumer laptop for AI.

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By ETV Bharat Tech Team

Published : Mar 5, 2024, 12:24 PM IST

Updated : Mar 5, 2024, 12:30 PM IST

Apple today unveiled the MacBook Air powered by the company’s in-house developed M3 chip. Compared to the M1 MacBook Air, Apple claims its latest lightweight laptops are “up to 60 per cent faster” and last up to 18 hours on a single charge.
The new 13- and 15-inch MacBook Air (Image: Apple Newsroom)

Hyderabad/California: Apple on Monday launched a new MacBook Air with the powerful M3 chip, and the 13-inch and 15-inch devices feature a thin and light design, up to 18 hours of battery life, Liquid Retina display and new capabilities.

With M3, MacBook Air is up to 60 per cent faster than the model with the M1 chip and up to 13 times faster than the fastest Intel-based MacBook Air, the company said in a statement.

The new MacBook Air is available in four colors: midnight, starlight, space gray, and silver. The company boasts of delivering an unrivaled experience to the users with its camera, mics, and speakers, MagSafe charging, its silent and fanless design, and macOS.

Apple informed that the customers can order from Monday, March 4 on apple.com/store and in the Apple Store app. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Friday, March 8.

The 13-inch MacBook Air with M3 starts at Rs 114,900 and Rs 104,900 for education, and the 15‑inch MacBook Air with M3 starts at Rs 134,900 and Rs 124,900 for education. The 13-inch MacBook Air with M2 chip now starts at Rs 99,900 and Rs 89,900 for education, informed the company.

The new capabilities include support for up to two external displays and up to two times faster Wi-Fi than the previous generation.

“From college students pursuing their degrees, to business users who need powerful productivity, or anyone who simply wants the unmatched combination of performance, portability, and industry-leading battery life, all in a fanless design, the new MacBook Air continues to be the world’s best thin and light laptop,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

Featuring a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, the new MacBook Air supports hardware-accelerated mesh shading and ray tracing.

MacBook Air supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly, said the company.

Apple also claims that the new MacBook Air is the first Apple product to be made with 50 percent recycled content, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets and, in another first for Apple, 100 percent recycled copper in the main logic board.

Read More

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  2. One Tech Tip: Don't use rice for your device. Here's how to dry out your smartphone
  3. iPhones grow 28% to grab over 6% market share in India in 2023

Hyderabad/California: Apple on Monday launched a new MacBook Air with the powerful M3 chip, and the 13-inch and 15-inch devices feature a thin and light design, up to 18 hours of battery life, Liquid Retina display and new capabilities.

With M3, MacBook Air is up to 60 per cent faster than the model with the M1 chip and up to 13 times faster than the fastest Intel-based MacBook Air, the company said in a statement.

The new MacBook Air is available in four colors: midnight, starlight, space gray, and silver. The company boasts of delivering an unrivaled experience to the users with its camera, mics, and speakers, MagSafe charging, its silent and fanless design, and macOS.

Apple informed that the customers can order from Monday, March 4 on apple.com/store and in the Apple Store app. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Friday, March 8.

The 13-inch MacBook Air with M3 starts at Rs 114,900 and Rs 104,900 for education, and the 15‑inch MacBook Air with M3 starts at Rs 134,900 and Rs 124,900 for education. The 13-inch MacBook Air with M2 chip now starts at Rs 99,900 and Rs 89,900 for education, informed the company.

The new capabilities include support for up to two external displays and up to two times faster Wi-Fi than the previous generation.

“From college students pursuing their degrees, to business users who need powerful productivity, or anyone who simply wants the unmatched combination of performance, portability, and industry-leading battery life, all in a fanless design, the new MacBook Air continues to be the world’s best thin and light laptop,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

Featuring a powerful 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, the new MacBook Air supports hardware-accelerated mesh shading and ray tracing.

MacBook Air supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly, said the company.

Apple also claims that the new MacBook Air is the first Apple product to be made with 50 percent recycled content, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets and, in another first for Apple, 100 percent recycled copper in the main logic board.

Read More

  1. Apple fined nearly USD 2 billion by the European Union over music streaming competition
  2. One Tech Tip: Don't use rice for your device. Here's how to dry out your smartphone
  3. iPhones grow 28% to grab over 6% market share in India in 2023
Last Updated : Mar 5, 2024, 12:30 PM IST
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