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Digital spend by political parties may double this election season

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Published : Apr 17, 2019, 2:31 PM IST

Updated : Apr 17, 2019, 4:25 PM IST

New Delhi: Online advertising expenditure by political parties is likely to double to Rs 400-500 crore this Lok Sabha election compared to 2014, riding on the growing smartphone penetration and cheaper Internet packs, experts said. Political parties in India are spending sizable sums of money on digital campaigns, with both major parties releasing Bollywood-style music videos in the run-up to elections.
Last Updated : Apr 17, 2019, 4:25 PM IST

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