Oxford: Polycystic ovarian syndrome (PCOS), a hormonal condition which affects how the ovaries work, is thought to affect 20% of women worldwide. Yet despite how common the condition is, and the serious effect it has on women's health, researchers still aren't completely sure what causes PCOS let alone how best to manage and treat the condition.
Alongside taking hormonal therapy, most guidance states weight loss is one of the best ways to manage PCOS. Even just a 5% loss of body weight is shown to improve symptoms. Weight loss can also help reduce risk of developing more serious health problems related to excess weight, such as type 2 diabetes, high blood pressure and sleep apnoea.
But hormonal imbalances linked to PCOS can make it difficult for women to lose weight. Historic underfunding for PCOS-centred research also means there's a serious lack of reliable, evidence-based guidance on the best ways to lose weight and what PCOS symptoms may improve as a result. This leads many women to turn to the internet, where diet advice is abundant. But this information is often profit-driven and potentially grounded in misinformation. Not only does this questionable diet advice provide false hope for people with PCOS, it may also be putting them at risk of harm including disordered eating.
Social media and PCOS
There are almost half a million posts on Instagram under the hashtag #pcosdiet. On TikTok, videos with this hashtag have over 470 million views. You need only scroll through this hashtag for 30 seconds to be faced with dozens of posts containing contradictory information from self-proclaimed experts. Many offer lifestyle advice, diet or exercise programmes promising improvements to symptoms and even reversal of PCOS (which cannot be cured).Only a small fraction of these posts (around 1.4%) are estimated to be made by registered dietitians. This leaves audiences vulnerable to misinformation.
While social media can act as a support system for people with PCOS, many women find the way weight loss is sometimes depicted on social media as easily achieved with the right diet or exercise regime to be discouraging. Not to mention that many social media posts discussing weight management are created by young, white, female-presenting users who promote aspirational bodies and lifestyles. Many #pcosdiet content creators appear to fit this brief, which does not accurately represent many of the people who have PCOS.
Narratives shared online often describe long struggles with PCOS symptoms, (including weight issues) until the user found the key to fixing their symptoms with before and after pictures showing substantial weight loss. Intended as motivational, the result is often detrimental. Women with PCOS describe often long, complex and frustrating relationships with weight management strategies. Previous difficulties with weight loss make it hard to keep trying risking frustration and fatigue, potentially worsening body image and mental health issues.
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