Perhaps no other situation highlighted the significance of self-care more than the pandemic and skin care forms, a significant part of self/personal care. Amidst the pandemic, consumers, finding themselves confined to their homes, have had plenty of time to dedicate to caring for their skin. They have been finding new skin care routines and painstakingly looking for products that are best suited to their skin type and concerns because, as we know it, there is no one-size-fits-all in skin care.
With changing consumer preferences and behaviour, there is no doubt that the skin care industry in India has evolved immensely in recent years. With increased consumer awareness, easy access to various products and a multichannel approach available, today's consumers are certainly not prepared to settle for less, furthering the constant change in the country's skin care market. That said, let's have a look at how the skin care industry is evolving.
Organic products are becoming the go-to solution
The word Organic has become a criterion of sorts when consumers choose skin care products. Besides, with the informed younger generation becoming interested in practicing sustainable practices, organic skin care products void of harsh chemicals that can damage our skin and overall health, have become increasingly popular. So, in a nod to India's renowned heritage, the skin care industry is leaving no stone unturned to ensure that their ingredients are natural even if they need to be sourced painstakingly. With these ingredients, brands then formulate organic, chemical-free skin care and hair care products to provide natural protection and care to customers' skin.
Adoption of 'skinimalism' (minimal skin care)
The COVID-19 pandemic taught us a lesson that less is a lot more. And the lockdown and work from home culture arose from the focus on being comfortable in your own skin, paving the doors to a new trend known as 'skinimalism.' That means focusing on the essentials and using only the products that will assist you in achieving your healthy skin goal. So today, the skin care industry is focusing on developing clean-beauty-driven skin care solutions that do not contain a host of ingredients but rather a major composition of one ingredient.