Indore:An Indore-based start-up is encouraging people not to spit in public places after eating paan and gutka keeping in mind the cleanliness of those areas. To give the practice a go-ahead, the start-up owners have made a spittoon for people who can carry and spit in it.
The initiative is aimed at instilling a habit among people so that they can exhibit civic sense and inspire others to follow suit. The idea is to save public places, offices, and localities from becoming dirty. The situation has come to such a pass that in order to save government offices from spitting and littering, religious symbols and images of gods and goddesses are now being used. Such measures have also failed to convince people to stop spitting here and there. The Railways is forced to spend 1,200 crores annually to deal with the menace. Medical entrepreneurs Atul Kala and Aakriti Jain, residents of Indore, the cleanest city in the country, noticed the same problem in hospitals.