New Delhi:A campaign to ensure the optimum delivery of all health schemes to every intended beneficiary, including those in the last mile, will be launched by President Droupadi Murmu on September 13. The campaign, Ayushman Bhava, will be introduced during 'Seva Pakhwada' starting September 17 to October 2 under which several activities have been planned to enhance healthcare accessibility and awareness, according to a letter written by Union Health Minister Mansukh Mandaviya to all the Cabinet ministers and Chief Ministers.
In the letter, Mandaviya said following the vision of "Antyodaya", saturation of health services in every village is very important to achieve the target of health for all."India's goal of Universal Health Coverage shall be possible only when each village of India is healthy. To build momentum for enhanced awareness about various healthcare schemes and to saturate critical healthcare services in every village, the Ministry of Health and Family Welfare has planned an 'Ayushman Bhava' campaign," Mandaviya said.
It is an umbrella campaign with the following three major components Ayushman Apke Dwar 3.0, which is aimed at the creation and distribution of Ayushman cards to all remaining eligible beneficiaries; Ayushman Mela as a part of which Weekly Health Melas will be held at the level of AB- HWCs and Community Health Centres (CHCs) and Ayushman Sabha, a village/ward level sabha to be held to enhance awareness about various health care schemes and services.