New Delhi: The Indian Olympic Association (IOA) on Saturday urged National Sports Federations (NSF) and State Olympic Associations (SOA) to update their websites with its new logo. The IOA had launched its new logo in early July to mark 100 years of India's participation in the Olympics.
"It is our wholehearted appeal to everyone to promote our new logos at your end, suggested as incorporating and updating the new IOA logo on your official NSF/SOA websites, updating new logo as display pictures on your personal social media handles and WhatsApp display pictures etc," said IOA President Narinder Batra and Secretary General Rajeev Mehta in a joint appeal to the sports organisations in the country.
National Sports Federations "A detailed brand manual will be shared in the coming days to help the expedite the correct transition of the new IOA logo smoothly."
The new identity was designed and developed by Smitten, an international design and communications firm founded in India. It includes a separate logo for India to be used in international sporting events.
"We like to promote athletes from all walks of life so when it came to IOA's rebranding exercise, we decided to entrust a homegrown design studio with the task," Mehta said in a statement on the Indian National Olympic Committee's website.
Meanwhile, on the occasion of 74th Independence Day on Saturday IOA launched its "Ek India Team India" digital campaign on the occasion of country's 74th Independence Day and as part of the country's National Olympic Council adopting a new identity and logo.
Indian Olympic Association "In 2021 when we take on the world stage, we will sport a new identity," said IOA President Narinder Batra and Secretary General Rajeev Mehta in a joint statement.
