Mumbai: India's most favoured music band 'SANAM', for the first time, have lent their voice for the ICC World Cup anthem. The track titled 'Way-O, Way-O' is sponsored by a multinational transportation network company.
The International Cricket Council, widely known as ICC, has partnered with the multinational company for Men's Cricket World Cup 2019.
The popular music band in India has collaborated with a handful of global artists to celebrate the spirit of cricket through music.
Alongside 'SANAM', singers from across the states such as Jahmiel from Jamaica, Catherine Taylor Dawson from the United Kingdom, Simba Diallo from New Zealand and choir group Khayelitsha United Mambazo from South Africa have devoted themselves to make the song all ears.
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The 2019 World Cup anthem is a symbol of cultural blend aimed at motivating fans from all over the world.
Talking about the unique collaboration of music and cricket with personal mobility, an enthusiastic 'SANAM' expressed "Music connects people and cricket connects people", adding that the international transportation service brought the whole thing together.