Mumbai:Bhuvan Bam, is a glowing example of how social media can change a life if utilized wisely. This young lad from Delhi, who now rules the social media scene, was the first Indian YouTuber to achieve 10 million subscribers in 2018. For BB, to break into the content creation was easy, however, it was the unpredictable gamut of followers that concerned him initially and once he figured it out, his popularity skyrocketed and toady it knows no bounds.
On his YouTube channel BB Ki Vines, Bhuvan seamlessly gets in and out of more than 16 relatable characters that he has created over the years. Titu Mama, Bancho, Angry Masterji, Babloo Ji, Hola and Doctor Sehgal (stopped performing) are few characters that have been spreading laughter and happiness in people's lives.
From singing at bars and cafes in Delhi to be the YouTube sensation, Bhuvan has travelled a long journey all alone. His success is the result of persistent efforts. Though he can afford a production team now, Bhuvan is the one-man army, who writes, edits, conceptualises and markets his content with a little bit of assistance from his best friend who is his manager.
Initially, BB, the Gujarat born talent used to upload his videos on Facebook, until one day his friend advised him to explore YouTube. Bhuvan, astounded by video-sharing platform's potential, uploaded his first video titled ‘The Chakhna Issue’ which tanked but he did not entertain the feeling of despondence. He continued following his heart and making videos in a small room on the terrace which belonged to his brother.
In 2015 came the much-needed breakthrough when he created a satirical video taking a cue from a reporter who was trying to elicit a response from a mother, who had lost her child in the Kashmir floods. The video went viral in Pakistan and inspired novice content creator to mull over strategy to gain ground in India. Within a short span, this bespectacled average looking guy became the first Indian YouTuber to hit 2 million subscribers.