Chennai: Tamil Nadu Theatre And Multiplex Owners Association have threatened to ban films starring superstar Suriya, as well as the films produced by his production company 2D films. The decision comes after the news that the film Pon Magal Vandhal, produced by Suriya and starring his wife Jyothika, will be released directly on a popular OTT platform, bypassing traditional theatrical release.
Suriya's decision to go directly digital with his new production was made public through a tweet by the social media page, that read: "Premier Alert Public address loudspeaker: First Tamil feature film to get a Direct OTT release, #PonMagalVandhal (Tamil) streaming rights bagged by @PrimeVideoIN. Streaming from 1st week of May."
Following this, the theatre owners association general secretary Panneerselvam released a video stating the decision not to release Suriya's films in theatres. He said that movies that are made for theatres should release in theatres first and not on OTT platforms. He further added that if this decision is not revoked, there would be a ban on releasing films starring Suriya.
The decision, if brought to effect, could impact Suriya's upcoming film Soorarai Pottru.
Although there has been no official announcement to the effect, a source in the film trade spoke about Suriya's decision to release the modest-budgeted Pon Magal Vandhal on OTT. The source shared: "Given the scenario, the chance of a small-budget film succeeding when theatres reopen is tricky. If producers are taking a decision that keeps them financially safe, then releasing the film on a streaming platform would work."