Mumbai: George Floyd's death caused a global movement against racism and yesterday a fairness cream brand decided to drop the word 'fair' from its product name. Many B-town celebs took to social media to laud the initiative.
Actor Richa Chadha endorsed the move and shared a strong message, wrote, "Der aaye durust aaye."
She shared a picture of herself in which she can be seen wearing a printed T-shirt which reads NOT FAIR BUT LOVELY. "I had gotten this printed on a T-shirt back in 2015. Yesterday, the brand and I were finally in agreement," she wrote.
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Revealing how she was often referred to as a dusky beauty and had rejected all fairness care endorsements, Bipasha Basu shared, "From the time I was growing up I heard this always, "Bonnie is darker than Soni. She is little dusky na?” Even though my mother is a dusky beauty and I look a lot like her. I never knew why that would be a discussion by distant relatives when I was a kid. Well you see I was confident and proud of who I was from childhood. My skin colour didn’t define me ... even though I love it and wouldn’t want it to be any different ever."
"Many skincare endorsements with loads of money was offered to me in the last 18 years (some were very tempting)... but I stuck to my principle always. All this needs to stop. This wrong dream that we are selling ... that only fair is lovely and beautiful when the majority of the country is brown-skinned. It’s a deep-rooted stigma. It's a mammoth step from the brand... and other brands should follow in the same footsteps soon," she added.
Kangana Ranaut, who had once stated that she never understood the concept of fairness, had shared through her team’s Twitter handle, "It has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement."
Shah Rukh Khan’s daughter Suhana Khan also endorsed the move and had shared the same in her Instagram story. "I'll be honest; my daughter is sanwli, but she’s the most beautiful girl in the world. And nobody can tell me otherwise," she wrote.
