Delhi: Roli & Ssorabh are alumni of one of the premier fashion institutions of India. With a combined experience of four decades, they have a successful brand and are engaged in many fashion enterprises. However, they came across a lot of people struggling in the fashion industry.
Shenaz, a young single parent, hails from a tier two city. She had a dream to support her aging parents and her child. Her aged father works in a shop as a sales staff and her mother is a cancer patient. Even though the family had very limited finances to spare, Shenaz's dream of becoming a designer didn't die. She had the knowledge but it wasn't enough to catapult her career. As meeting ends was getting difficult, her future looked blurry.
There are so many melting realities like Shenaz out there which overwhelm us each day, who wanted to explore the industry but lacked the confidence due to inadequate guidance. Having struggled personally, the duo continuously brainstormed and wondered how they could help. They realized that it was because of the lack of right guidance and inputs, that they along with thousands of other professionals continued to struggle.
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During this pandemic, businesses have crashed and people have lost hope for their future. In a contrast, Roli & Ssorabh saw this time as an opportunity to contribute and guide lakhs of fashion enthusiasts, professionals & boutique owners.
With a vision to impact a huge number of lives, they started their journey to launch an online platform - Fashion Design Secrets (FDS). FDS is a valuable online resource wherein Roli & Ssorabh conduct live seminars and share their expertise with a community of 3000+ people from over 100 different countries.
When you are new to the space of digital content, technology poses a challenge at times. It took a lot of effort for them to understand the nuances of the technology to use and to find the right equipment. After many multiple attempts, they were able to connect the dots to deliver online courses. These are hybrid courses, which provide content that is relevant and practical to the fashion industry. Their favorite mediums include Facebook, WhatsApp & Zoom.