The models will join other new Apple audio devices like the HomePod mini and upcoming over-ear headphones. The company has also weighed launching another smart speaker that would sit between the HomePod mini and the original version in the lineup.
The design of the updated entry-level AirPods will be similar to the current AirPods Pro, gaining a shorter stem and replaceable ear tips. Apple is also looking to improve battery life. That model however will not have higher-end AirPods Pro features like noise-cancellation, said the people, who asked not to be identified discussing private matters.
- For the new AirPods Pro, Apple is aiming to make the earbuds more compact by eliminating the short stem that currently sticks out from the bottom. A design in testing has a more rounded shape that fills more of a user's ear — similar to the latest designs from Samsung Electronics Co., Amazon.com Inc. and Google.
- Integrating noise-cancellation, wireless antennas, and microphones into a smaller AirPods Pro casing have proved challenging during development, which could result in a less ambitious design when the product is finalized, the people said. An Apple spokeswoman declined to comment.
- Apple has internally discussed launching the new low-end AirPods during the first half of next year. The company is also planning new wireless chips to power both models. Luxshare Precision Industry Co. and Goertek Inc. are expected to handle most of the production for the new earbuds.
- After being mocked by some early on, AirPods have become one of Apple's biggest hits in recent years. The company's Wearables, Home and Accessories division, which includes AirPods, reported $6.5 billion in revenue in the latest quarter, up more than 70% from two years ago. The earbuds may get a new sales boost soon because Apple stopped including headphones with new iPhones.
The success has attracted rivals such as China's Xiaomi Corp. that offer more affordable options.
Apple currently sells entry-level AirPods for $159 and the AirPods Pro at $249. The original AirPods launched in 2016 and were last updated in March 2019. The AirPods Pro came out in October last year.