"I am excited to create the voice experience in partnership with Amazon and Alexa", Amitabh Bachchan

Amazon Alexa announced a partnership with Bollywood megastar Amitabh Bachchan to create a unique voice experience for its Indian fans. The Amazon Alexa team will work closely with Bachchan to capture the iconic voice from the Shehenshah of Bollywood and deliver a unique voice experience to customers. To get a flavor, say "Alexa, say Hello to Amitabh Bachchan"

New Delhi: Customers in India will be able to access Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. This feature will only be available next year.

"I am excited to create the voice experience in partnership with Amazon and Alexa", Amitabh Bachchan

Speaking on this feature, Amitabh Bachchan said, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”

The Amazon Alexa team will work closely with Bachchan to capture the iconic voice from the Shehenshah of Bollywood and deliver a unique voice experience to customers.

“Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplifies the lives of our customers,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.

He further added that “We are excited to see how our customers will respond when they use Alexa and hear his voice.” The company tweeted about the same.

Alexa is also available on the Echo, Fire TV Stick with Alexa Voice Remote, Fire TV Edition, the free Alexa app as well as the Amazon shopping app (Android only).

In addition, several third-party devices like mobile phones, Bluetooth speakers, headphones, wearables and smart TVs also come with Alexa built-in.