New Delhi: The use of generative artificial intelligence (AI) in newsrooms is gathering pace and more than 75 per cent of those surveyed used AI somewhere in the chain of news gathering, production and distribution, a report has revealed.
The global survey revealed that 90 per cent of newsrooms are already using some form of AI in news production, 80 per cent in news distribution, and 75 per cent in news gathering.
More than half of the respondents mentioned increased efficiency and enhanced productivity as a reason to use AI as it can automate monotonous and repetitive tasks, according to the report by JournalismAI, an initiative from Polis, the London School of Economics and Political Science’s journalism think tank, supported by the Google News Initiative.
“Generating Change: A global survey of what news organisations are doing with artificial intelligence” included the perspective of “more than 120 editors, journalists, technologies and media-makers from 105 small and large newsrooms across 46 countries”.