New Delhi: Facebook-owned photo-sharing platform Instagram announced that it is now enabling the option to hide public like counts for the Indian users on the platform.
The company said that it tested the hiding like counts option to see if it might depressurize people's experience on the photo-sharing platform.
"What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what's trending or popular, so we're giving you the choice," Instagram said in a statement.
Users can hide like counts on others' posts by visiting the new Posts section in Settings. This control applies to all the posts in your feed.
They can also choose to hide like counts before sharing a post. Users can turn this setting on or off, even after it goes live.
"People want more flexibility, so we thought it would be important to give people the option. In the next few weeks you will see both of these controls come to Facebook," the company said.