San Francisco: Meta-owned Instagram will soon allow some users to create polls in the comments section of their posts, offering creators yet another way to milk their content for more engagement.
Instagram head Adam Mosseri announced the test on his broadcast channel, noting that polls can be added to comments on regular feed posts as well as reels.
"We're starting a small test to add a poll or vote on one in the comments of a feed post or reel. We’re always looking for new ways to interact with friends and creators," he posted.
It's just a limited test for now, but Meta Founder and CEO Mark Zuckerberg stated in his own update that it will be "rolling out to everyone soon." Polls in the comments section will look similar to those in Stories, where they've been available to users as a sticker for years, according to Engadget.