Beauty products shopping made easier by Google

To make online beauty shopping easier, Google launched a new feature with which you can try on different beauty products before buying them. How a lipstick to eye shadow will look on your face, etc all can be tested and tried with this new feature.

Hyderbad: 2020 has been a year of online shopping for most of the people. With holiday season arriving most of the U.S. shoppers are planning to shop online this year. Online shopping has been very convenient for all of us, by just sitting into your couch and getting multiple options with just one click.

At the same time many of you also must be craving for an in-store-experience. Google is bringing benefits of in store shopping into your phone with all new features launching in the U.S. this week.

Visualizing new looks and trying on products

Shopping for a beauty product is never an easy choice without trying it. Its always a difficult choice to choose what product will suit your skin tone. With this new feature of google, you can try on makeup products virtually before buying it.

Google is working with their data partners; ModiFace and Perfect Corp to help you to visualize thousands of lipsticks and eyeshadows from your favourite brand. Now, while searching for lipsticks or eyeshadows like super matte lipsticks or metallic blue eyeshadows, you can see what it looks like on different skin tones. It compares perfect shades and textures and then you can decide what suits you the best.

To help you find your perfect match, now you can virtually try on makeup products from the Google app. You can find your perfect nude lip shade by trying on different shades present in the collection.

Recommendations from experts and enthusiasts

It's always helpful to get recommendations to see how a product looks on different people. Now, while browsing on Google shopping on your phone or scrolling through discover feed in the Google app, you will get recommendations from beauty, apparel, home and garden experts and enthusiasts. They will talk about their favourite products, why they like the product, how they use it etc.

That's not all, makeup artists will guide you on various looks for various occasions. For e.g, how get a perfect glowing look, how to get ready for a party, etc.

With this , you can also learn how to create your own gifts from the experts. As soon as you find a perfect product for yourself, you will easily be able to shop it from recommendations.

This new feature comes from work done by the Shoploop team, which was formerly part of Area 120, Google's in-house incubator.