Thailand pulling all stops to woo Indian tourists

Tourism is a major contributor to the Thai economy accounting for some 18 per cent of its GDP. Over 38.3 million people visited Thailand in 2018, up some 7.5 per cent from a year ago. This is a remarkable 54 per cent higher than the tourist arrivals in 2014, just five years ago.

Bangkok:This month, the Tourism Authority of Thailand (TAT) and Bangkok Airways jointly launched a new 'Fly me to Thailand' promotion, offering privileges, gift cards, discounts and many more special deals for travellers from Cambodia, Lao PDR, Myanmar and Vietnam (CLMV) as well as Malaysia, Singapore and India.

Klissada Ratanapruk, TAT executive director, ASEAN South Asia and South Pacific Region said, "Thailand is entering this year's high season from October onwards, so it is an opportune time to offer special privileges for tourists from our neighbouring ASEAN countries as well as from our long-standing, short-haul friend, India. The special offers from operators of tourism products and services across the country will also help enhance the awareness of the amazing variety of Thai travel experiences."

Fly me to Thailand Brand:

• Under the 'Fly me to Thailand' promotion, every group booking of three travellers from the CLMV, Malaysia, Singapore and India on Bangkok Airways can get a gift card valued at 800 baht (Rs 1,800 or USD 26) from Central Group, Thailand's largest retailer.
• Travellers can also get discounts, special deals and privileges at 63 tourism establishments including hotels, resorts, spas, amusement parks, adventure parks, water parks, museums, restaurants and aesthetic clinics.

Tourists spots in Thailand for Indian:

Thailand is one of the favourite international tourist destinations for Indians and getting even more popular. The main attractions are the stunning and pristine beaches, dazzlingly nightlife, great food, direct flight connections with numerous Indian cities and most importantly its good value-for-money. Accommodation is also relatively inexpensive, and Thais are famously hospitable hosts earning Thailand the nickname "Land of Smiles".

Indian tourists:

• TAT expects 2 million Indian tourists to visit the country this year after a strong year-on-year growth of 24.5 per cent to 1.14 million arrivals in the first seven months of the year.
• Arrivals from last year totalled 1.56 million, up 13 per cent from 2017. Indians also spend 11 per cent more per trip than other foreign tourists according to the Thailand Tourism and Sports Ministry.
• According to Thai tourism statistics, Indian tourists spent almost Rs. 16,300 crores (USD 2.2 billion) last year compared to just Rs. 8,600 crores in 2014.
• They have already spent Rs. 10,700 crores in the first seven months of this year and on target to reach Rs. 18,400 crores, 13 per cent higher compared with last year. 58 per cent of Indians are repeat visitors and the average length of stay is 7.5 days.

Indian trip plan:

Indian tourists accounted for 4 per cent of the 38.3 million international arrivals in Thailand last year, compared with 28 per cent from China. In the next 10 years, however, the share of Indian tourists is expected to reach 15 per cent, compared with 30 per cent from China, driven mainly by the expanding wealth of middle-income Indians.

Indians are ranked sixth among nationalities visiting Thailand with over 1.6 million visitors in 2018. This is just behind Japan and ahead of Russia. This is a significant increase from 11th place and 500,000 visitors ten years ago. Most Indian visitors to Thailand travel independently instead of joining tour groups.

Indian leisure travellers generally go shopping and sightseeing in Bangkok and Pattaya with an increasing number also heading to Phuket, Chiang Mai, Ko Samui, Chiang Rai, Krabi, Ayutthaya and Ko Chang (Trat). Recently, it has been observed that there has been a notable increase of visitors from India who are there to shoot movies, attend MICE events and to hold their weddings and honeymoons.

Tourist arrivals from India have been boosted by the availability of cheap flights from several Indian cities. Bilateral airline capacity is at an all-time high with more than 300 weekly flights between 16 major cities in India. About 12 airlines fly between Indian cities and Thailandincluding Thai Airways, Bangkok Airways, Thai Smile, Bhutan Airlines, Druk Air, Air Asia, Spice Jet, Thai Lion Air, Indigo, NokScoot and GoAir.

The Bangkok Post quoted V Vishwanath, a tour agent in Delhi who runs the Letsclickandgo.com website as saying, "Air tickets are selling like carrots and radishes. You can do a round trip to Bangkok for less than Rs 14,000." Vishwanath also points to the appeal for Indian travellers of free visas on arrival, cheaper hotels and good nightlife. He added that Bali may be a similarly attractive destination but there are no direct flights there from India.

Other than cheap airfares and beautiful scenery, Thailand is attractive to Indian tourists because of cheap hotels, good shopping venues and easy availability of vegetarian food.

"Thailand fitted our budget to a T," said Shriyansh Gupta, 29, a tour agent based in New Delhi, to The Bangkok Post about his recent holiday there. "It cost only about Rs 45,000 (USD 632) per person. It boasts the cheapest flights, reasonable accommodation and great nightlife. Moreover, it has a beach and seaside destinations."

Tourism is a major contributor to the Thai economy accounting for some 18 per cent of its GDP. 38.3million people visited Thailand in 2018, up some 7.5 per cent from a year ago. This is a remarkable 54 per cent higher than the tourist arrivals in 2014, just five years ago.