New Delhi: In a major boost to the agri-exports potential of the eastern region, the first commercial consignment of Geographical Indications (GI) certified 'Jardalu' mangoes from Bhagalpur, Bihar, was exported on Monday to the United Kingdom. Agricultural and Processed Food Products Export Development Authority (APEDA) in collaboration with the Bihar government, Indian High Commission and Invest India, exported juicy and aromatic mangoes which were packed and treated at APEDA packhouse in Lucknow. With distinct aroma and taste, Jardalu mangoes from the Bhagalpur district of Bihar received GI certification in 2018. A Ministry of Commerce and Industry release said APEDA has been initiating measures to boost mango exports from non-traditional regions.
Recently, a week-long Indian mango promotion programme was organized in Bahrain where 16 varieties of the fruit including three GI certified Khirsapati and Lakshmanbhog (West Bengal) and Jardalu (Bihar) were displayed at superstores of importer Al Jazeera group. The release said that APEDA has been conducting virtual buyer-seller meets and festivals to promote mango exports. APEDA recently organised mango festivals in Berlin, Germany as well as in Japan in collaboration with Indian embassies.
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APEDA in collaboration with the Indian embassy, Seoul, and the Indian Chamber of Commerce in Korea organised a virtual buyer-seller meet in May to provide a platform to the exporters and importers of mangoes from India and South Korea. India exported a consignment of GI-certified Banganapalli and other variety Survarnarekha mangoes sourced from farmers in the Krishna and Chittoor districts of Andhra Pradesh.