New Delhi: After cementing its position in the Indian smart TV market, Xiaomi's Mi brand is all set to enter the premium segment with launching a fully 'make in India' 55-inch QLED TV on December 16, a top company executive revealed on Monday.
Mi Smart TVs continue to be the best-selling devices for the nine consecutive quarters in India, with a 22 per cent market share (Q2, 2020). The company recently said it has sold over 50 lakh Mi TVs since its inception in 2018.
"We have seen that the aspirations of the consumers are ever-changing. With the launch of new QLED TV, we are focusing on the improvement of the momentum of this segment as well as increase its adaptation rate," Eshwar Nilakantan, Category Lead, Smart TV, Mi India, told IANS.
"Mi QLED TV will combine great picture quality, incredible acoustic audio and a great lifestyle design. It will be a perfect amalgamation of technology and design, enhancing both the living space and entertainment experience for consumers," Nilakantan elaborated.
QLED TVs are at the forefront of emerging TV technology.