New Delhi: French cosmetics major L'Oreal Group on Friday said it will drop words such as white, fair and light from all its skincare products, a day after Unilever announced a similar move.
Cosmetics brands have been under the scanner over products that promote skin fairness amid growing voices against racial stereotyping. This has intensified in the wake of the 'Black Lives Matter' movement in the West.
"The L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair/fairness, light/lightning from all its skin even-ing products," the company said in a statement.
L'Oreal is a big player in the personal care category and owns global brands like Garnier, L'Oreal Paris, Maybelline New York and NYX Professional Make Up.
FMCG major Unilever had on Thursday said it is withdrawing the word 'Fair' from its popular skincare brand 'Fair & Lovely'.
Read more:No more 'Fair & Lovely'