Honda launches online sales platform

"Customers can now conveniently book their Honda car from the comfort of their homes. This platform is part of Honda's digitalisation efforts in car retail experience that not only drives convenience but also efficiency," HCIL Senior Vice President and Director (Sales and Marketing) Rajesh Goel said.

New Delhi: Honda Cars India on Monday said it has launched an online sales platform to help customers manage their purchases without visiting a dealership.

The company's'Honda from Home' initiative allows customers to browse through the product options, select their preferred dealership and proceed to book their car online.

The platform, which has been designed to simplify the booking process by offering round-the-clock access from any location, will soon be integrated with company's pan-India dealerships, Honda Cars India Ltd (HCIL) said in a statement.

"Customers can now conveniently book their Honda car from the comfort of their homes. This platform is part of Honda's digitalisation efforts in car retail experience that not only drives convenience but also efficiency," HCIL Senior Vice President and Director (Sales and Marketing) Rajesh Goel said.

Hyundai Motor India has already integrated its entire sales network of over 500 dealerships across the country with its recently introduced online sales platform.

The company's online sales platform -- Click to Buy -- offers an end-to-end retail experience to its customers.

Volkswagen, BMW, Mercedes take online sales route amid coronavirus pandemic

German automakers Volkswagen, BMW and Mercedes also said they have introduced online sales initiatives in India in order to help customers book vehicles from the safety of their homes amid the coronavirus pandemic.

Volkswagen said it is digitising its sales and service portfolio, enabling customers with the flexibility to choose their preferred model at their comfort and convenience.

The online retail process is simple, hassle-free and provides an end-to-end contactless experience, the company said in a statement.

Volkswagen has integrated its 137 sales and 116 service touchpoints, enabling customers to choose their preferred dealership while booking online.

Luxury carmaker BMW also said it has rolled out a unique contactless experience for its customers in India.

The 'BMW Contactless Experience' enables customers to explore and buy new and pre-owned BMW cars, book vehicle service, make payments online.

"Amidst the current pandemic situation, we have successfully transformed our business processes and put in place various measures to effectively and efficiently serve our existing customers and prospects by leveraging new-age digital technologies," BMW Group India Acting President Arlindo Teixeira said.

Similarly, Mercedes-Benz India said it has further developed its online sales platform and announced a host of new customer initiatives under the campaign 'Merc from Home'.

The initiative focuses on the ease of purchasing a vehicle using digital tools to facilitate the entire process, including online payment of products and services.

"The customers now can not only explore, select and make online payment for our products and services from the comfort of their homes, but can also get their Three Pointed Star delivered right at their doorsteps, as per their convenience," Mercedes-Benz India MD and CEO Martin Schwenk said.

Hyundai Motor India has already integrated its entire sales network of over 500 dealerships across the country with its recently introduced online sales platform.

(PTI Report)