Hyderabad: India’s leading telecom players, Bharti Airtel Ltd and Vodafone Idea Ltd, found themselves in a spot over the weekend when the Telecom Regulatory Authority of India (TRAI) abruptly told the two operators to suspend their premium plans that promised faster 4G data speeds to certain users paying higher monthly tariffs.
According to media reports, the telecom regulator has written letters to both Bharti Airtel and Vodafone Idea asking them to stop offering Airtel Platinum and RedX postpaid plans, respectively for interim period, raising concerns that priority to high-paying customers might come at the cost of service deterioration for other subscribers.
The development came after Bharti Airtel last week announced the launch of ‘Priority 4G Network’ for its Platinum mobile customers. In a communication to its customers, the company said: “Airtel has deployed advanced technologies that give its Platinum mobile customers preference on the network. As a result, all Platinum customers will experience faster 4G speeds.”
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Airtel added that all postpaid mobile customers on Rs 499 and above plans will automatically be designated as Platinum members and enjoy a range of exclusive benefits besides higher data speed.
At a time when the Covid-19 pandemic has restricted people at home and made them heavily dependent on Internet for both work and entertainment, the launch of such a plan was seen as an interesting move by Airtel to make people pay more for higher 4G speed, thereby helping the telco raise its average revenue per user (Arpu).
Vodafone Idea, meanwhile, has been running the RedX premium postpaid plan for over eight months now. In November last year, the company had launched the offer at a cost of Rs 999 per month, where subscribers were promised 50% higher 4G speed with other add-ons. The plan was later modified in May 2020 and the tariff was revised to Rs 1,099 per month.
Veteran telecom expert Dr. T.H. Chowdary, who wrote the draft National Telecom Policy (NTP) in 1989 and also drafted the TRAI Bill which later became the basis for the final TRAI Act, condemned TRAI’s decision.