New Delhi: A year after launching 2GUD as a refurbished products platform, Walmart-backed Flipkart on Tuesday said the entity will offer fresh products across categories like fashion, home, and electronics to woo value-conscious customers from tier II cities and beyond.
2GUD has served close to a million customers from over 3,000 towns with about 60-65 per cent of the orders coming from tier II and III markets.
"We are changing our positioning from refurbished-only platform to a completely value-conscious platform... We realized that there is a large gap in the fashion and home products market and it is a fragmented market. So by the end of this month, we will start catering to affordable fashion, accessories, beauty, toys, stationery, home and electronics such as audio and feature phones (new) among others," 2GUD Head Chanakya Gupta told PTI.
While he declined to comment on the business generated by 2GUD in the last one year, Gupta said, the goal is to make the latest trends and fashion affordable.
He explained that in terms of pricing, the products will be more affordable compared to Flipkart.