Gurugram: German luxury carmaker BMW on Wednesday launched the new version of its 3 series sedan priced between Rs 41.4 lakh and Rs 47.9 lakh (ex-showroom).
The new offering is longer and wider than the previous versions but weighs 55 kgs lighter.
BMW Group India President and CEO Rudratej Singh said the 3 series has been the "heart and soul of BMW" and for over four decades it has been the flag bearer of "sheer driving pleasure".
In its new avatar, the 3 series has been built to create "impeccable harmony between the driver, the machine and the road", he added.
"It has a very strategic role in our global markets and in India too as every third car we sell in India is a 3 Series," Singh said.
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Its features are as follows:
- The new 3 series will be available in two diesel variants powered by a two-litre engine and one petrol variant, also with a two-litre engine, along with the eight-speed automatic transmission
- While the two diesel options are available at Rs 41.4 lakh and Rs 46.9 lakh, the petrol version is tagged at Rs 47.9 lakh
- Wireless mobile charging, Apple CarPlay infotainment with 12.3-inch touch screen
- Safety features such as six airbags, the 7th generation 3 series are locally manufactured at the company's Chennai plant
Singh said the new 3 series will help in bringing new customers who have not bought BMW before, while also encouraging existing customers to upgrade.
