Chennai: Direct selling fast moving consumer goods company Amway India on Thursday said it has strengthened the personal care portfolio with the launch of Persona Germ Protection and Moisturizing Liquid handwash, after the segment saw double digit growth in the last five years.
With the launch of the new products, Amway India was also looking at increasing the market penetration of liquid handwash products in tier II and III cities.
The liquid handwash has been developed in India for Indian consumers and offers effective germ protection, while providing nourishment and moisturisation by aloe vera, a company statement said.
According to company Chief Marketing Officer, Sundip Shah, in the health and hygiene segment, especially the hand hygiene was witnessing a double-digit growth in last five years.