New Delhi: The Finance Ministry is swiftly implementing various schemes announced under the Rs 20.97 lakh crore Atmanirbhar Bharat Abhiyan package which is going to have a multiplier effect on the Indian economy, Minister of State for Finance Anurag Singh Thakur said on Tuesday.
Emphasising that India's resilience will sail the country through these testing times, he said the government led by Prime Minister Narendra Modi is doing everything possible for Indians and the industry to deal with the challenges caused by the outbreak of COVID-19 pandemic.
"In the Finance Ministry we are evaluating the situation regularly and swiftly implementing announcements made so far. Atmanirbhar Bharat Abhiyan package will have a multiplier effect on the economy. If you look at this, the two decades of reforms were undertaken in the span of two weeks. India means business in a world where business is no longer as usual," he said.
The Atmanirbhar Bharat Abhiyan package which focuses on survival of business and sets a roadmap for the revival of the economy, he said while addressing FICCI Frames via webinar.
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Talking about the media and entertainment sector, Thakur said the creative economy is a high growth sector.
"If nurtured properly, it can tremendously boost competitiveness, productivity, sustainable growth, employment and the export potential of India. The challenge before India is in the form of intellectual property, and the copyright digitalisation, skilled workforce and access to distribution networks," he said.
The industry is totally dependent on advertisement, whereas globally, major income comes from distribution networks or from the payment that each consumer pays, he said.
There is a need to align all of these to accelerate and create new avenues of growth and revenue, he added.
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