Hosur (Tamil Nadu): Manufacturer of two-wheelers and three-wheelers TVS Motor Company on Tuesday announced a built-to-order platform, marking its foray into factory customisation and personalisation for customers. "This further strengthens the company's commitment to introducing first-in-class technologies and class-leading features in the segment," it said in a statement.
The new business vertical will empower customers to customise and personalise their vehicles when making a purchase, which will be built directly at the factory as per their requirements. TVS built-to-order platform will debut with TVS Motor Company's flagship motorcycle TVS Apache RR 310. Customers can select pre-set kits, graphic options, rim colour options and personalised race numbers.
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