New Delhi:Telecom regulator TRAI on Friday fixed phone call ring time at 30 seconds for mobiles and 60 seconds for landline phones in case the call is neither answered nor rejected by a subscriber.
The new rules will come into effect after 15 days.
"The time duration of alert for an incoming voice call, which is neither answered nor rejected by the called party, shall be thirty seconds for Cellular Mobile Telephone Service (CMTS) and sixty seconds for basic telephone service," TRAI said in an amendment to quality of service norms for basic telephone service and cellular mobile telephone service.
The UN body International Telecommunication Union (ITU) has specifications for international calls or circuits in the range of 1.5 minutes to 3 minutes but there is no prescribed value for the timer for domestic calls.
The present range of duration of call alert by different telecom service providers (TSPs) varies from 30 seconds to 45 seconds in case of the mobile networks, except one telecom operator has set "alert duration" like 25 seconds and in case of basic telephone networks, it varies from 60 seconds to 120 seconds.
Reliance Jio has accused old operators, including Bharti Airtel and Vodafone Idea, of "illegally" masquerading wire-line numbers as mobile numbers for "undue enrichment" and has exhorted Trai to slap "severest penalty" on them for violating regulations and licensing norms.