Mumbai:Apple customers of Tata CLiQ, one of India's prominent e-commerce marketplace, were in for a pleasant surprise on Friday, as they were among the first customers in the country to lay their hands on the all-new iPhone 13.
In an endeavour to provide an elevated experience, the much-awaited phone was hand-delivered to lucky customers at 8.01am by Tata CLiQ and the impeccably dressed staff from Taj Hotels, in specially curated 'black boxes'. Sandeep Kulkarni, Chief Supply Chain Officer of Tata CLiQ said "We are constantly pushing ourselves to innovate and raise the bar on Customer Experience. These white-gloved deliveries were one more attempt to put a smile on our customers' faces."