New Delhi:Tata AIA Life Insurance on Wednesday announced on-boarding of Olympic gold medallist Neeraj Chopra as its brand ambassador in a multi-year deal, aimed at promoting health and wellness among policyholders, and going deeper into the tier II and III markets.The javelin thrower clinched a gold medal at the recently-concluded Tokyo Olympics. Tata AIA said the association with Chopra, a multi-year brand partnership, also marks the very first brand partnership to be signed with the champion, post his historic Olympic win. Over the next few years, Chopra will support Tata AIA's efforts in offering best-in-class life protection and health and wellness solutions to its consumers across the country.
The ongoing COVID-19 pandemic has also underlined the need for life and health insurance, more emphatically than ever. Tata AIA said India's premium-to-GDP penetration is less than 3.5 per cent. This underscores a clear and urgent need to fast-track the insurance journey in the country, and bringing Chopra on-board will inspire people to keep healthy and fit as well as help the company deepen its penetration in the tier II and III cities.