New Delhi:Driven by a rise in orders from non-metro towns across India, e-commerce platform Snapdeal's first Diwali sales volumes of this year saw a growth of 52 per cent over last year, the company said on Monday.
Nine out of every 10 orders received on the platform were from non-metro towns in the country, said Snapdeal, which now has more than 500,000 registered sellers.
Snapdeal's first Diwali sale ran for eight days -- from September 29 to October 6.
While the increase in volumes from smaller cities was a pan-India trend, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla and Guwahati emerged as the new e-commerce hotspots of India, with orders surging at least four-fold over the previous year.
Over 120 cities and towns across the country registered at least 2x volumes compared to last Diwali sales.
These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Hardwar (North India), Hazaribagh, Raniganj & Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India).
"All the sellers on Snapdeal are independent, third-party sellers and hence the growing volumes on our marketplace translate directly into greater opportunities for India's small and medium businesses," Kunal Bahl, CEO & Co-Founder, Snapdeal, said in a statement.