New Delhi:The government procurement portal GeM has made it mandatory for sellers to mention 'country of origin' on products they wish to sell through the platform, a move aimed at promoting Atmanirbhar Bharat (Self-reliant India), a senior official said on Tuesday.
Government e-Marketplace (GEM) has also enabled a provision for indication of the percentage of local content in products with a view to promote Make in India.
"GeM has taken a significant step towards Atmanirbhar Bharat and has made it mandatory for sellers to enter the country of origin while registering all new products on GeM," the portal's CEO Talleen Kumar told PTI.
Sellers, who had already uploaded their products before the introduction of this new feature on GeM, are being reminded regularly to update the country of origin, with a warning that their products will be "removed" from the platform if they fail to update the same, he said.
"With this new feature, now, the country of origin as well as the local content percentage are visible in the marketplace for all items. More importantly, the Make in India filter has now been enabled on the portal. Buyers can choose to buy only those products that meet the minimum 50 per cent local content criteria," he said.
Kumar said that since its inception, GeM is continuously working towards promoting 'Make in India' initiative and the portal has facilitated entry of small local sellers in public procurement.
Earlier this month, the government modified public procurement norms to give maximum preference to companies whose goods and services have 50 per cent or more local content, a move aimed at promoting ''Make in India'' and making the country self-reliant.
Read more:Beware of dragon: Stricter scrutiny for Chinese investments