New Delhi: The MSME Ministry on Tuesday said that local products, including those made by khadi and other village industries, have seen a phenomenal increase in sales this year on Diwali, buoyed by Prime Minister Narendra Modi's clarion call for 'Vocal for Local'.
"Overall, there is almost 300 per cent increase during Diwali this year over Diwali in 2019 in the sale of a basket of products. The total sales in amount terms by a sample of outlets of Khadi and Village Industries Commission (KVIC), spread in Delhi and Uttar Pradesh, increased four times to around Rs 21 crore this Diwali from Rs 5 crore during Diwali of last year," the ministry said.
This record increase, in spite of the COVID-19 pandemic in the country, has taken place across almost all products including khadi, agarbatti, candle, diya, honey, metal art products, glass articles including Charkha in box, agro and food items, cotton and silk fabric, woollen and embroidery products, it added.