New Delhi: Dish TV on Thursday forayed into online Video on Demand segment by launching OTT (over-the-top) platform 'Watcho', and expects to have 10 million user-base within a year, said a top company official.
Essel Group's DTH arm is targeting the young millennial across the country, and as per its strategy, it will offer short format contents, which are economically viable along with user-generated platforms in languages such as Hindi, Kannada and Telugu.
Besides, the company has also planned to add contents on its platform in other regional languages, including Bhojpuri and Gujarati, to expand in the OTT market.
The company will provide OTT service to its existing DTH subscribers of Dish TV and D2H brands, which are estimated to be around 23 million, free as of now.
The OTT platform will synergise with the existing DTH platform as this would help to control churning rates and benefit the customers, which now prefer to consume entertainment contents on the go, Dish TV India Executive Director & Group CEO Anil Dua said.
"It would help us to grow the basic platform with its active base much more strongly because it would block one more exit route. This is meant to strengthen the existing platform rather than creating a new platform," Dua told PTI.
The move will also help Dish TV to have a presence in both the mediums - the traditional DTH and fast-growing online streaming market.