New Delhi: Leading bottled water maker Bisleri International on Thursday announced to launch hand purifiers, making a foray into the personal care segment. Bisleri's range of hand purifiers are in gel and multipurpose spray formats, the company said in a statement. The company is sensing good opportunity into the sanitiser segment, which has become a necessity since the beginning of the pandemic.
Bisleri International CEO Angelo George said there has been exciting growth in the personal hygiene segment triggered by increasing health and hygiene concerns. 'We also learnt from consumer research that the needs have evolved beyond just protection against germs. Consumers were seeking products that provide moisturisation and offer refreshing fragrances. 'We developed Bisleri hand purifiers with these enhanced features in premium packaging, to provide a superior experience,' he said.