Bengaluru: In a major move to break the language barrier for online shopping ahead of the festive season, Amazon India on Tuesday said it is launching its shopping experience in four new languages, including Kannada, Malayalam, Tamil and Telugu.
With this launch, Amazon.in customers can now discover deals and discounts, read detailed product information, manage their account information, place and pay for their orders including bill payments, recharges, money transfers, track their orders and view order history in the language of their preference.
Amazon customers can select their preferred language in a few simple steps across Android and iOS apps, mobile and desktop sites.
The launch of Kannada, Malayalam, Tamil and Telugu shopping experience on Amazon.in follows the widely adopted Hindi shopping experience that was launched in 2018.
Hundreds of thousands of Amazon customers from tier-1, tier-2 and tier-3 cities across Uttar Pradesh, Bihar, Maharashtra, Rajasthan, Punjab, Chhattisgarh, Jharkhand, Telangana, Himachal Pradesh have since switched to the Hindi shopping experience.
In the past five months, the adoption of Hindi shopping experience has grown by three times, Amazon India said.
Customers will find the most common words that are actually used in their daily lives being used on Amazon.in in all six languages that include Hindi, Kannada, Malayalam, Tamil and Telugu in addition to English.
"We have been working on introducing multiple ways of making shopping accessible to all customers -- wherever they may be and whatever the preferences may be," Kishore Thota, Director, Customer Experience and Marketing, Amazon India, said in a statement.