Hyderabad: With the large requirement of infrastructure, staff, and dependence on advertisement revenue in newspapers and print media, Urdu journalism can survive and flourish if it embraces the digital medium, senior journalists said on Sunday. The issue was discussed on the first day of the three Day International Conference on the completion of 200 years of Urdu journalism at the Maulana Azad National Urdu University.
Delivering the keynote address, veteran Urdu journalist Hasan Kamaal said that the overwhelming requirement of funding, infrastructure, staff, and especially dependence on advertisement for revenue even for running a small-time Urdu newspaper often acts as a hindrance to entrepreneurs seeking to start Urdu newspapers.
"Even to run a small-time Urdu newspaper, at least Rs 1 crore is required every year," said Kamaal. Pointing out that newspapers depend on advertising for revenue, he said that Urdu newspapers don't get sufficient advertisements from private organizations which results in "excessive dependence" on advertisements provided by the Government.
Kamaal argued that as a solution to the issue, the Urdu media should embrace the digital medium where large-scale funding and infrastructure are not required. However, former BJP MP and journalist Swapan Dasgupta said that the condition of Urdu newspapers is not so encouraging in West Bengal where Urdu newspapers are struggling for survival in the state capital Kolkata.