New Delhi: The Union Minister for Tribal Affairs Arjun Munda launched four new Tribes India Outlets virtually on Tuesday, one in Patna and three at Chennai Metro. With this, Tribes India has expanded its retail network to 147 outlets across the country.
As India moves ahead with its strategy for India@75 and focuses on converting development into a mass movement, TRIFED is working with its roots in ground realities and emphasizing the welfare both in design and implementation. With the focus on “Vocal for Local” and building an “Atmanirbhar Bharat”, TRIFED is undertaking several path breaking activities, while re-dedicating its efforts towards tribal empowerment.
“I am happy that TRIFED is doing stellar work in promoting and marketing tribal produce and products. It is my pleasure to inaugurate the 4 new TRIBES India showrooms for marketing of the tribal handicrafts and handlooms and Van Dhan Naturals and immunity boosters,” Munda commented while opening the Patna and Chennai Metro outlets.
The Minister further added that the Government is leaving no stone unturned to meet the aspirations of the tribal people across the country. It is for this reason that a large number of transformational initiatives have been taken up in recent times for livelihood, employment, education and quality of life improvement of the tribal people.
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We are taking this drive ahead with great speed and as we celebrate Azadi Ka Amrit Mahotsav, we foresee a completely transformed future for the tribals, the Minister added. Today’s programme is important since it is an effort to connect the products of tribals living in remote areas to markets throughout the country. "We are also envisaging and working on taking these products to the international markets," Munda explained.
Van Dhan programme and MSP for MFP are the backbone of livelihood programme for the tribals which brings the fair price to them for their products and the Tribes India outlets offer an excellent platform for marketing the same, he said. The Minister expressed happiness that the recent partnership of TRIFED with Big Basket for marketing tribal products is a big step in taking the products made in remotest areas to every household.
As a part of its initiatives to promote the livelihood of the tribal artisans through marketing and provide support to tribal produce and products, TRIFED is continuing to expand its retail operations across the country. In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India (through the development of marketing and the sustained up-gradation of their skills), TRIFED, as the national nodal agency for tribal welfare, had started the procurement and marketing of tribal art and craft items through its network of retail outlets under the Tribes India brand
With the inclusion of these four outlets, from a single flagship store at 9 Mahadev Road, New Delhi in 1999, TRIBES INDIA now has 147 retail outlets across India.
