Mumbai: Nearly six years after the launch of the Unified Payments Interface (UPI), a new service that will enable over 40 crore feature phone users to access the popular digital transactions platform, was launched by RBI Governor Shaktikanta Das on Tuesday. The National Payments Corporation of India (NPCI), an RBI promoted body that created and operates UPI, had launched a USSD-based service to enable UPI access for feature phone users, within months of the launch of the main platform for smartphone users in 2016. However, the service was found to be cumbersome, not free, and also not supported by all telcos, Deputy Governor T Rabi Shankar said.
Das rued that the multifaceted features of the UPI are available mostly on smartphones as of now and people from the lower rung of the society, especially in the rural areas, are not able to access the payments service even as smartphones have become cheaper. "The launch of UPI 123PAY makes facilities under UPI accessible to that section of society which was so far been excluded from the digital payments landscape. In that way, it is promoting a great amount of financial inclusion in our economy," Das said at a launch event at the central bank attended by officials from NPCI and banks. He said the brand name derives from a three-step process required to initiate and execute a payment.
Feature phone users will now be able to undertake a host of transactions based on four technology alternatives. They include calling an IVR (interactive voice response) number, app functionality in feature phones, missed call-based approach, and also proximity sound-based payments, the RBI said. Such users can initiate payments to friends and family, pay utility bills, recharge the FAST Tags of their vehicles, pay mobile bills and also allow users to check account balances, it said, adding customers will also be able to link bank accounts, set or change UPI PINs.