New Delhi:Prime Minister Narendra Modi on Saturday underlined the need for working in a "time-bound mission mode" to help artisans and persons associated with small businesses become part of the value chain. Addressing the 12th and the last post-budget webinar on 'PM Vishwakarma Kaushal Samman', the prime minister said that empowering every section of the village is essential for India's development journey.
"For this, we will have to work in a time-bound mission mode," he said, adding PM Vishwakarma Yojana is aimed at handholding of artisans and people associated with small businesses, besides preserving the nation's rich traditions. The government, the prime minister said, will provide a holistic institutional support to every Vishwakarma (artisans) to ensure that they get access to easy loans, skilling, technical support, digital empowerment, brand promotion, marketing and raw material.
"The objective of the scheme is to develop traditional artisans and craftsmen while preserving their rich tradition," he said. "Our aim is that the Vishwakarma of today can become entrepreneurs of tomorrow. For this, sustainability is essential in their business model," the prime minister said. Modi said that artisans and craftsmen can be strengthened when they become part of the value chain and pointed out that many of them can become suppliers and producers for the MSME (Micro, Small and Medium Enterprises) sector.
He said that the industry can increase production by linking these people with their needs where skill and quality training can be provided. "This can be a win-win situation for every stakeholder. Corporate companies will get quality products at competitive prices. Banks' money will be invested in schemes which can be trusted. And this will show the widespread effect of the schemes of the government," the prime minister said.
He further said that startups can also create a huge market for craft products through the e-commerce model apart from helping them with better technology, design, packaging and financing. The prime minister expressed confidence that the partnership with the private sector will be further strengthened through PM Vishwakarma scheme so that the innovation power and business acumen of the private sector can be maximised.