Hyderabad: Susmitha Lakkakula has set up her own clothing line called Cloud Tailor after she finished her master’s degree from Birla Institute of Technology and Science (BITS) Pilani, MBA from Indian Institute of Management (IIM) Kolkata, and worked in lucrative paying jobs at Wipro, Dell, and Quantum but her desire to do something unique led her to start her own business.
Every woman wants to have her own style, and stand out from the crowd. Even after scouring through hundreds of designs, the search for the perfect dress goes on. However, not everyone can afford high fashion thus to provide designer clothes at affordable prices, Susmitha used technology to her advantage to create a variety of designs much to the satisfaction of her customers.
Susmitha is a double postgraduate and a software engineer by profession and a mother of two. She had an impeccable sense of style for as long as she remembers and would get her clothes stitched the way she wanted.
The postpartum weight gain and shortage of good tailors especially during the lockdown, made her come up with the idea of an online clothing store. She launched her online boutique, Cloud Tailor in 2020, and got an app developed for the same. She opened physical stores in the city and within no time, the clothing line gained around 16,000 customers.
The customers can specify modifications and choose from the designs on the app. Once they fill up the details, the designer will contact the customer. If the customer is based in Hyderabad, the designer would visit them to take measurements. For non-Hyderabadi customers, this is done through video calls.
The app even has a 3D designing feature for customers to understand how a specific garment would look. There are 45 people employed at Cloud Tailor who have turned over it into an impressive clothing line.