New Delhi:Facing intense scrutiny over users' data privacy the world over, Meta (formerly Facebook) has announced several new controls designed to give users and businesses the ability to tailor their News Feed experience on the social media platform.
The company also plans to collaborate with third-party partners to develop a brand suitability verification tool for News Feed.
"We're testing new ways to make it easier to find and use News Feed controls to adjust people's ranking preferences and customise their News Feed," Meta said in a statement late on Thursday.
As part of this, users can now increase or reduce the amount of content they see from the friends, family, Groups and Pages they're connected to and the topics they care about in their News Feed Preferences.
"We're also making existing controls easier to access, including Favorites, Snooze, Unfollow and Reconnect. We'll begin testing in countries around the world to a small percentage of people, gradually expanding in the coming weeks," the social network informed.