San Francisco:Meta-owned photo and video-sharing platform Instagram is internally testing a new tipping feature for creators on the platform, media reports say. The test feature called "Gifts" would enable creators to earn money through Reels, reports TechCrunch.
"This feature is an internal prototype and not testing externally," a company spokesperson was quoted as saying in an email to the website. The feature was first spotted by app researcher Alessandro Paluzzi back in July, when Instagram was developing the feature under the name "content appreciation". According to screenshots posted by Paluzzi, the feature would allow creators to toggle an option that will enable their fans to send them "Gifts".