A little bit of talent, a bit of artistic nurturing, a little more creativity...These are enough to make a good investment in digital content. If you put it all together on the internet, you will get a flood of 'likes'. And if people like the content, the money will follow. If the money follows, so will fame. That's why now digital content creation has become a sought-after ambition for the youth. Recently, a list of top 100 creators was listed by Forbes India. The 100 have been crowned as 'Digital Stars'. Let's know about some of them.
Komal, the queen of elegance (Category: Fashion)
Delhi girl Komal Pandey's style is nothing short of a movie star. If you watch her videos, she looks like a supermodel. She is a social media star and an influencer. She is the darling of the youth who love her style, outfits, and fashion. Millions of students flock to her elegant lessons. Komal has been a bright student. She wanted to become a chartered accountant. At least till class 12 that is what her aim was.
Things started to change when she joined Delhi University where she found herself attracted to pursuing fashion as a career. The result: failed in final year exams and took a year break during which Komal started a blog called 'The College Couture. She used to make funny videos in the name of 'Recycled Fashion'. She received an invitation from a fashion brand that saw these videos. At the age of 19, she got a job as a fashion video coordinator. There she learned production, post-production, lights, camera, and the overall art of making videos.
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Later she worked in another major fashion company. With this experience, she started her own YouTube channel in 2018. An Instagram account was opened under the name 'Fashion Therapy'. Beauty tips, dressing up, experimenting with outfits, YouTube videos with new trending topics, Insta reels...everything she does becomes an instant hit. She now has 12 lakh subscribers on YouTube and 1.7 million followers on Instagram. She has given countless interviews. Komal is now creating her own fashion brand with this momentum.
Nikhil Sharma, an indefatigable traveller (Category: Travel)
Mumbai boy Nikhil Sharma may not be familiar to anyone. 'Mumbaikar Nikhil, however, is easily remembered by all. Nikhil is one of the first vloggers in the country. A cross-country adventurer on a two-wheeler who has come a long way, literally. Not only does he enjoy the journey, but he also describes the experiences with his camera eyes. Beautiful places, rare sightings, unexpected events...so many.