Hyderabad:This is a love story, which truly turned sour!
We all fell for WhatsApp, in a time when text messages did not come free and when data packs were not as cheap as they are now.
Message boxes were flooded more with text advertisements than personal messages.
A free of a cost messenger app that claimed, ‘respect for your privacy is coded into our DNA.
Since we started WhatsApp we aspire to build our services with a set of strong privacy principles in mind,’ seemed perfect to switch over from the text messenger service to WhatsApp.
Unfortunately, a decade later this clause is no more in WhatsApp’s new policy update, which has raised serious concerns over Data Privacy of users.
Topping it up, WhatsApp now tells its users “you’ll need to accept these updates to continue using WhatsApp”, which effectively means if users choose to stay, they will lose their data privacy to ‘Facebook Companies’, else their accounts will be deleted by February 8, 2021. Prima facie, it seems that it is the user who is going to be the loser either way.
Why should we get concerned with the new policy update of WhatsApp?
N. S. Nappinai, Supreme Court advocate and founder of Cyber Saathi rightly points out, “not only WhatsApp but actions of any platform, be it a social network or a messenger app, changing its policy statement to the detriment of the users after they have already signed up for the service, can be contested on the anvil of unconscionable and impermissible alteration".
Back in 2014, the acquisition of WhatsApp by Facebook Inc had come with a price tag of $19 billion.
This tech acquisition is considered to be the most valuable one in history. The amount of money spent on the deal even when WhatsApp did not generate revenue except having a user base of about 450 million, had raised many brows.
Experts then took it as Facebook’s working towards achieving Data Monopoly.
The recent developments in WhatsApp’s policy are now billed as an arm twisting of Facebook, which presently owns the four most downloaded apps of the decade – Facebook, Facebook Messenger, Instagram and WhatsApp.
Data is the new oil
In this 21st century and in an era of digital transformation, data has indeed replaced oil to become the most valuable commodity. And with that, data now comes with a popular tag line, Data is the new oil.
It is evident from the fact that some of the most valuable companies in the world like Google, Facebook and Amazon are vying to acquire more and more user data.
Unlike traditional monopoly, Data Monopoly till now has not resulted in any rise in prices for customers.
It is happening because digital services to a large extent are offered for free.
As a result, users are never bothered or ponder over to look into the practices of digital service providers. And this results in undermining of user’s data privacy and data security.
The battle for Data Monopoly is all fought at the expense of users and their personal data.
Data Privacy
Data privacy determines when, how, and to what extent a user can share or communicate his/her personal information to others on the Internet. This personal information can be anything ranging from one's name, location, contact information, or online or real-world behaviour.
WhatsApp Policy Update and Data Privacy
Internet security expert and co-founder of Innefu Labs, Tarun Wig says whenever an account is created on the WhatsApp, it collects information about phone model, operating software, battery status, signal strength, time zone, IP address, WhatsApp usage, if any payment is done using WhatsApp payment feature, then payment and transactions details, status updates, group details, profile pictures, and last updated about info.
Along with all these, the media files exchanged on WhatsApp are also stored in its servers.
Even though WhatsApp chats are end-to-end encrypted and it does not keep any logs of the calls made, the company did not mention anything on end-to-end encryption (a system of communication where only the communicating users can read the messages) of media files.
These days almost everyone has a WhatsApp, Facebook and Instagram account. All these media files along with the data collected by WhatsApp, when shared on Facebook, its Artificial Intelligence will process and analyse the raw information collected from all three platforms and convert them into more meaningful and usable data like details of users' health information, professional and employment-related information, browsing behaviour, financial and location-related information.
This will be then shared with the third party and the user will be oblivious of it. And this is how sharing of users data among WhatsApp, Facebook and Instagram or other Facebook Companies will release a deluge of personal information in the public domain which can be very revealing and hence risky.
Recently, more than a thousand WhatsApp groups links resurfaced on Google through a simple web search, according to a research report.
With access to these links, anyone can join a private WhatsApp chat. Internet security researcher Rajshekhar Rajharia shared the information through a tweet.
How risky is Data Breach
In a country like India where WhatsApp has been an essential element of daily life, this new policy update of WhatsApp has created paranoia among the users.