San Francisco: Google has introduced a new tool called Podcasts Manager that will help podcasters gain insight into the evolving habits of listeners so they can better understand their audiences and reach them across company products.
- With Podcasts Manager, people can make sure your show is available to millions of Google Podcasts listeners through a simple verification process.
- "Within the tool, you can access metrics to understand how engagement with your show evolves over time and see activity for recent episodes," Google said in a statement.
Google news tweeted about this new tool, Podcasts Manager on its official Twitter account.
- This includes retention analytics which help podcasters better understand where people tune in — and when they drop off — along with listening duration, minutes played and more.
- They can export the data and plug it into their own analysis tools.
- Podcasts Manager also provides anonymized device analytics that show what percentage of audience listens on phones, tablets, desktop computers and smart speakers.
- "This data can help podcasters better understand and respond to changing listening behavior," said Google.